I have heard that there is a big difference between Salmon and Seatrout, between Pike and Grayling, between Flyfishing and Spin fishing. But I am doubtful… When it comes down to it, I think they all create the same unparalleled feeling of harmony and adventure inside us all, no matter what name they carry.

During the past years, we have noticed a trend among ourselves, as well as our customers, to look for new frontiers, new challenges and in this way, broaden the interest and extending the fishing year.
We try to respond to the needs this has created. Our product range is a clear proof of this. We are deeply thankful and impressed by the almost unreal knowledge present within the ranks of the trademark GUIDELINE. Our Fly Force and Power Team members, in close cooperation with a handful of the worlds most respected manufacturers; together contribute strongly to the respect that the name GUIDELINE brings with it in most parts of Europe and in several other parts of the world today.

Last, but not least… Knowing that you, valued customer and angler, appreciate and use our products is the essence and the fuel in what we do. It truly inspires us to continue our search for new, unique solutions and to go on developing the finest and most valuable of fishing equipment for your fishing for many years to come.

Thanks for giving us your confidence and have a successful fishing season.

Leif Stävmo

PHOTO: Niclas Andersson, Steen Larsen, Mikael Frödin, Jussi Sjölund, Bjørnar Skjevdal, Kai Finbråten, Håkan Stenlund, Per Alver, Arild Snekkenes, Mikael Lindström, Tom Løkka, Kjell Myhre, Tom Erik Grønningsæter, Santerie Kinnunen, Leif Stävmo, Bente Snekkenes, Peter Sjödin, Michael Mauri, Toni Makkonen, Tim Pask, Matt Harris, Øystein Aas.
Guideline-product photo: Arild Snekkenes, JKKLstudio, Alver Foto, Bill & Bull, Robert Almqvist,

GUIDELINE SWEDEN AB
• Kärrlyckegatan 29b
• S-418 78 Göteborg
• Tel.031-92 36 50
• Fax. 031-92 46 87
• e-post: info@guidelineflyfish.com

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